Promotional Strategies by JB- Hi fi

 

            JB stores offer the world's leading brands of Computers, Tablets, TVs, Cameras, Hi-Fi, Speakers, Car Sound, Home Theatre, Portable Audio and stacks more. This blog will focus on how this company markets the Samsung Galaxy S21 FE 5G mobile phone.

The company creates awareness about the product primarily by using their website and Social media website such as Facebook. JB HI-FI is a big retailer of electronics so they are mostly in every major shopping centre therefore it is easy to attract customers in store by providing trial phones in their stores. Basically, anyone could walk into the store and try the products. 

JB HI-FI store entrance

The company uses a lot of bright colours and discount banners to attract customers. Once the person sees an eye-catching phone, they can find more information about the specification of the phone next to the sample device. Company releases weekly hot deals catalogue which has all the information of any specials or discounted prices on various products for the next week. This catalogue is delivered to mail boxes if residents opted to receive, or hard copy of the catalogue is available near the entry door in every store. Customers can access this catalogue on internet as well. 

JB HI-FI doesn’t have a specific loyalty program to keep its loyal customers. However, they do have a price beat policy which keeps customers preventing to try alternative retailers. A phone is something that doesn’t last forever and with the ever-growing technological advances, there are new features come which attracts customers. The company ensure the customer comes back by providing cash back scheme and credit on an upgrade if the customer returns the phone in good condition. To attract more customers, the company has high price drops and as previously mentioned. 

Bonus Item Offer with  Galaxy S21 FE Phone Purchase